We
bought ourselves out from our parent company in 1970 with money raised from
family, friends, and a few fools. Now CADCOM was independent, but – as a
typical startup – we were far from profitable and thus short on operating
capital. While my partners were busy generating business and developing
software, I was spending most of my time looking for much-needed money. Banks
would not lend to us, and we were too early-stage for venture capital funds.
Our best – actually only – bet was to attract “angels” – high-net-worth
individuals with an interest in getting in early, and cheaply, on
entrepreneurial companies with promise of high returns in the future.
I tapped not only my own network,
but also the networks of my friends and colleagues. I targeted some of the most
successful businesspersons in the Baltimore-Washington region and looked for
connections which would help me get through their doors. I ran into many dead
ends, but often contacts came from surprising sources. One of my major targets
was a man named Carroll Rosenbloom, a Baltimore
icon who had made a fortune in the clothing business, but who was better known
as the owner of the Baltimore Colts of the National Football League.
“I have a friend who can introduce
Charlie to Carroll Rosenbloom,” our friend Jeanne told my wife Sue one day. Jeanne, a tall, beautiful redhead,
was in the process of getting out of an unhappy marriage at the time. She told
Sue that Don Klosterman, the General Manager of the Colts, whom she had met at
the previous year’s Super Bowl, had asked her for a date. Jeanne said that she
would accept, provided that Sue and I would be invited along. Of course, we agreed.
A few days later, Jeanne called and
informed us that Klosterman had purchased four tickets to the performance of
“Applause!” starring Lauren Bacall, at the Morris Mechanic Theater in Baltimore . We would meet
on Friday evening for drinks before the play and then have dinner following the
show.
I did some research on Don before
meeting him. Six years older than I, he had been the top passer in the country
as a college quarterback. After backing up future Hall of Famer Otto Graham
with the Cleveland Browns, Klosterman moved north, where he quarterbacked the
Calgary Stampeders of the Canadian Football League. In 1957, he nearly lost his
life in a skiing accident, hitting a tree while trying to avoid an
out-of-control skier on a slope at Banff .
A damaged spinal cord necessitated eight surgeries. Told that he would never
walk again, Don walked with the aid of a cane within a year. In 1970, he came
to Baltimore ,
where he guided the Colts to a Super Bowl win in his first year. In a city
which worshipped its football team, he was a superhero when I met him in 1971.
We had drinks at the theater bar and
spent a half hour getting acquainted. When Jeanne reminded Don that the show
would begin in ten minutes, he suggested:
“Let’s order another round and take
the drinks with us to our seats.”
“I don’t think they allow that,”
countered Jeanne.
“Rules are made to be broken,” said
Don with a smile, as he instructed the bartender to pour four glasses of wine,
“to go.” Each of us was given a plastic glass filled with wine, and we made our
way to the theater balcony. Along the way, we were informed by two ushers that
we would not be allowed to take the drinks into the theater. Undeterred, Don
led the way until we took our seats. Sue, Jeanne, and I set our glasses on the
floor, hoping to sip our wine undetected once the lights went out. Don, on the
other hand, made a show of breaking the rules and held his glass where it could
be seen. Not unexpectedly, an usher came over and informed Don that drinks were
not permitted inside the theater and that we needed to hand our glasses over to
her and her colleague.
“Listen,” said Don. “I paid for
these seats, and I paid for the drinks. We’re not bothering anybody. Just go
away.”
As soon as the usher departed, the
lights went out and the curtain opened. For the next few minutes, we watched
and listened as Lauren Bacall, in her husky voice, sang the opening number.
Toward the end of her song, the beam of a flashlight strafed our four laps and
we heard a loud whisper.
“Ladies and gentlemen, I am the
theater manager. I must ask you to leave here at once.”
Don began to argue, and the
spectators around us complained and requested silence. I stared straight ahead,
wishing I could be someplace else. Finally, having concluded that Don would
not give up his drink, I leaned across Sue and Jeanne and whispered:
“Don, let’s get the hell out of
here.”
After a moment of silence, Don stood
up and, with drink in hand, made his way up the aisle and out of the theater.
The three of us followed, sheepishly carrying our glasses. Out in the lobby, as
we sipped our wine, Don acted as though nothing had happened.
“So, is everybody hungry?” he asked
and, without waiting for an answer, he announced: “We’re going to dinner.”
He limped out the front door and
headed toward a taxi parked in the street. When we caught up, the driver stood
outside, holding the door and showering Don with praise for having built a
great football team for Baltimore .
The ladies and I piled into the back seat, and Klosterman sat down in the front
passenger seat. When the driver came around and took his seat behind the wheel,
Don announced:
“Cy Bloom’s Place in the Alley.”
Jeanne, with an incredulous look on
her face, whispered: “That’s across the street!”
The cabbie started the engine, made
a U-turn and coasted a few feet down an alley. It marked my first-ever taxi
ride of less than a minute. We were in front of the restaurant. Don handed the
driver a fifty-dollar bill, thanked him, and told him to be sure to keep
rooting for the Colts.
During dinner, Don promised to
introduce me not only to Carroll Rosenbloom, but to a number of “heavy
hitters,” including the most famous citizen of the city, the great quarterback,
Johnny Unitas. Moreover, Don committed to an investment of his own.
He was true to his word, almost. He wrote a
check in exchange for a small equity interest in our company. He introduced me
to several of his friends and acquaintances, some of whom invested in us. But,
Don did not manage to get me together with Carroll Rosenbloom. Then, in 1972,
the city of Baltimore
was hit with a bombshell. In one of the more bizarre sports transactions of the
period, Rosenbloom swapped teams with the owner of the Los Angeles Rams.
Carroll headed for the west coast, and Don Klosterman went with him – now as
general manager of the Rams.
Don and I stayed in touch, but I
stopped pestering him about introducing me to Rosenbloom. Thus, it came as a
surprise one day in 1973, when Klosterman called me.
“I’ve talked to Carroll about
CADCOM, and he’s interested. Why don’t you come out and meet with him?”
Enthusiastically, I agreed. Don called back a few days later with a date and
time for the three of us to meet at the Rams’ practice facility, at the Long Beach State University
football stadium.
I arrived around 2:30, an hour ahead
of our scheduled meeting. Wearing a suit and tie, I felt out of place at a
football practice, watching sweaty, oversized men smash into tackling sleds, a
few normal-sized players running through passing drills, and one little guy
kicking field goals. I watched and I waited. And waited. An hour went by, and
then another hour – no Don Klosterman, no Carroll Rosenbloom. Finally, just as
practice was ending and players were beginning to file toward the dressing
room, Don showed up.
“Charlie, I’m really sorry,” he
said. “Carroll was held up in his office, and he won’t be able to come over.
But, you can close the deal on the phone, so let’s go call him right now.”
Naturally, I was disappointed. I
could have made the phone call from Annapolis
without having to spend the money and taken time from the office. But, I was
there and the opportunity existed, so it was time to go into my sales mode. I
assumed that the Rams had an office at the stadium and that Don and I would be
doing a conference call with Rosenbloom from there. Klosterman led me out on
the field and we followed the players into a short tunnel. Then, instead of
turning off toward an office which I assumed existed, we walked with the
players into the locker room.
“Strange,”
I thought. But, I had been in many dressing rooms as an athlete, and some of
them had adjoining coaches’ offices. “That
must be where we’re going.”
Wrong. There was no office. The only
adjoining room was a tiled area with several showers, some urinals, and a few
enclosed toilets. The dressing room, too small to be comfortable for 50 or 60
huge men, contained only metal lockers, wooden benches, and – on the wall
between the showers and dressing area – a single black pay phone. To my horror,
Don headed for the phone. He inserted a coin and then I saw him speak into the
instrument. Although I was standing next to him, I could not hear a word he
said because of the din created by the banter of players undressing and
showering and by competing rock and roll music coming out of several radios.
Then Don handed me the phone.
“Carroll’s on the line. Go ahead and
tell him what you’re looking for.”
I picked up the instrument and
blurted out a greeting. I could barely hear Rosenbloom, and I wondered how he
could possibly make out my voice from the ambient noise. From what I could
understand, it was obvious that either Don had not told him anything about
CADCOM and our stock offering, or Carroll had forgotten.
I spent a large percentage of my
time as CEO of two software companies raising money. In the process, I had many
weird experiences and met a variety of crazy people. But, no fundraising
experience could match that of standing outside a shower room in my dark suit,
giving my standard investor spiel into a pay phone, while naked black and white
giants walked by, often rubbing their enormous butts against me in the narrow
aisle between the lockers and the wall.
The fact that Carroll Rosenbloom
never did invest is an anticlimax to this bizarre story of my friendship with
an ex-quarterback and the pursuit of an elusive NFL owner.
Great story, as usual, Charlie. I don't remember hearing that one before. Karen
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